Being a Tease: Keeping the Romance with your Readers Alive through Teasers
When a romance starts going south, one of the first things a couple will do is try to spice up their love life. Women are notorious for being teases. Some couples regularly introduce new things into the bedroom or schedule weekly dates to keep the spark alive. Romance is an art form. It takes time, effort, and passion to accomplish. The same can be said about developing your readership. You have to woo your readers. Not just by posting about your life and forming a personal connection with them through relatable media posts, but with your book-related content. Being a tease when it comes to your books works the same way a man in a fine suit does. It lures you in, leaves a lasting impression, and dares you to dig deeper. A good teaser is eye-catching, informative, and mood-setting. It should have a photo, basic information, and a line hinting at the book's content. For example, when I was putting together the teasers for the Strange and Unusual History of Eden Estate,...