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Showing posts from May, 2022

Marketing Yourself 101: Get Personal

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           We've heard a lot from authors talking about marketing being the downside of self-publishing, and while that is true in most cases, there are ways to make it fun. I stated in my last post that I believe most authors don't enjoy the marketing side of things because we are creators, not accountants. We don't care about revenue, we care about art. However, marketing is necessary if you want to be successful.      Think of your readers as a lake. This lake is constructed by the effort you put into your book and the fish population is determined by the number of readers you reach. If you only tell your friends and family about your book, you'll have fish in your pond, but the pool will be shallow and easily overused. You don't want to rely on 10 people to buy your books. You want to create an enriched reader pool that is constantly producing new fish. Marketing is how you do this.      There are many ways for self-publish...

Granger's Guide to the Paranormal and Marketing: May Author Spotlight

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  There are a lot of authors in the self-publishing world, especially in the romance and paranormal genres. Madison Granger is one such author that's made a name for herself in my author tribe and the tribes of others.   Granger is a paranormal romance and urban fantasy author for adults. She lives south of New Orleans, Louisiana, and the city has influenced some of her writings, such as her  Amelia  series.   "I write paranormal romance and urban fantasy, so far," stated Granger. "I have plans to write a children's book in the near future. I write for adults because at my age it's hard to remember how I thought when I was a teen or a young adult."   Granger told me that she can't recall how long she'd wanted to be an author before becoming one, but that it was a friend of hers that ultimately nudged her into the publishing world.    "I told a friend, who turned out to be a publisher, about a recurring dream," explained Granger...